Tell Your Story, Build Your Brand, Magnify Your Impact 

Reach Millions Through Earned Media with These Essential Tips

Nonprofits can magnify their impact and brand by having savvy media skills.

Being able to tell your organizational story with quick soundbytes or with smart visuals can be the difference between reaching your base or reaching the larger world. 

Here's what you'll learn in this crash course:

Build your confidence in working with print and broadcast reporters

How to build and maintain a media contact list

How to build a press kit

How to practice and develop a message

How to get free/earned media

Pro tips for magnifying your skills

Handling tough questions

Learn what does “off the record” mean?

Learn about credibility of messengers

How to plan for controversy

How to plan media events

How to write news releases and news advisories

How to write Letters to the Editor and Op-Eds

Step up your career and your impact with these media skills specifically tailored for nonprofits.

Get started now!

Your Instructor

Sean M. Kosofsky,

MPA

Hi, I’m Sean, and I'm the Nonprofit Fixer! I’ve worked in nonprofit organizations since I was 16 (over 28 years).


I love nonprofits. I study nonprofits. I also lead and fix nonprofits. Whether it's local, state or national - or charitable or political – I have helped grow and develop organizations of all kinds. I've served as an Executive Director for 5 organizations. I am a coach and consultant for boards, executive directors and activists of all stripes. I’ve worked in communications, victim services, civil rights, environment, policy, bullying prevention, lobbying, management and much more.  


I learned how to run a nonprofit the hard way – by watching someone do it poorly. I’ve also been thrown into the deep end and told to sink or swim. I don’t want that to happen to anyone else, so I have made it a commitment to my business to train people how to effectively fundraise and manage organizations for maximum impact. I’m nationally known and respected, and I’m a really swell guy (just wait, you’ll see!).


Best of all, I cut through the BS. My tools and trainings are straight-to-the-point, immediately useful, and chock-full of tips and tactics you can start using today.


I have raised money for a wide variety of causes, community projects, political campaigns, and much more. I'm a published author of "Fundraising Power Pack". I live in New York with my husband Travis and my adorable dog, Harry!

Course Curriculum

Be A Maestro

Pre-Course Questions

Intro (5:08)

Module 2: Be A Media Maestro (2:57)

Module 3: Core Concepts (2:41)

Module 4: Credibility (1:17)

Module 5: Media List (4:16)

Module 6: Message Development (2:24)

Module 7: Planning for Controversy (1:07)

Module 8: Press Kit (2:08)

Module 9: Speakers (4:10)

Module 10: Free & Earned Media (4:50)

Module 10.1: Quick Check On Your Progress

Module 11: Hooks and Pegs (8:47)

Module 12: Tips and Tactics (16:03)

Module 13: Talk Radio (11:09)

Module 14: Rock That Interview (11:21)

Module 15: New Releases and New Advisories (6:57)

Module 16: Letters to the Editor (3:34)

Module 17: Op-Eds (6:05)

Module 18: Off the Record (4:16)

Module 19: Handling Tough Questions (5:28)

Module 20: Not Over 'Til It's Over (4:22)

Survey

Closing (2:46)

Frequently Asked Questions

  • When does the course start and finish?
    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
  • How long do I have access to the course?
    You have 1 year to complete the course. I want you to get results and you want to get results. If I give you lifetime access you may never take the course. You have 12 months so get to it!!
  • What is your refund policy?
    Generally, we do not refund purchases of our live or recorded trainings after they have been delivered or accessed. As a seller, we can issue a refund if there is a technical problem in the delivery of the live training (and we were unable to resolve the matter), or if there was a misrepresentation in the product description. In those cases, the refund period is 10 days from the moment of the purchase.

Get started now!

Media Skills Crash Course for Nonprofits$0

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Learn to craft the perfect "pitch" for your cause with this training!

Special one-time offer, only $59!
A simple framework for simplifying your message and feeling empowered with every ask.

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Be a powerful and effective communicator for your cause

Learn how how to craft great sound bites and choose the best messenger for your cause

Learn how to write press-releases, key messages and op-eds

Learn how to talk to a reporter's audience, not the reporter


  • Total payment
  • 1xMedia Skills Crash Course for Nonprofits$0
    -+

All prices in USD


Refund Policy for Fixer Foundation Trainings

Generally, we do not refund purchases of our live or recorded trainings after they have been delivered or accessed. As a seller, we can issue a refund if there is a technical problem in the delivery of the live training (and we were unable to resolve the matter), or if there was a misrepresentation in the product description. In those cases, the refund period is 10 days from the moment of the purchase.

Affiliate:

Nonprofit Fixer School